FBP Recording Guide

Purpose

To help founders record authentic, cinematic videos that capture their story, energy, and presence — without complex equipment.

1. Setup Essentials

Equipment Checklist

CategoryRecommended
CameraMirrorless DSLR (Sony A7, Canon R series) or iPhone 15+ (Pro Mode)
iPhone Camera Setting4K 60FPS
TripodStable, eye-level mount
MicClip-on or shotgun mic
Mic SettingsSet Gain to 50% or Medium. Make sure not too loud.
LightingSoftbox or natural light from a side window
BackdropClean, minimal background with contrast from clothing
ExtrasReflector, backup battery, water, cloth for lens

Goal: Simplicity over gear. A founder with good light and honest tone beats a complex setup.

2. Framing & Composition

Frame Rules

  • Eye-level camera — not too high or low
  • Center or ⅓ rule placement (founder slightly off-center)
  • Headroom: 10% of frame
  • Have enough space around subject to allow zoom ins and closeups in post production
  • Shoulders visible; crop mid-chest
  • Depth: 1–2 meters from background for blur
  • Make sure nothing comes between camera and face, if you using shotgun mic make sure to keep it lower than face and avoid getting too much mic in the frame

Think documentary-style, not selfie. Balanced, breathable framing.

3. Lighting Protocol

Natural Light

  • • Face a window at ~45° angle
  • • Avoid direct harsh sunlight
  • • Use white curtains to diffuse

Artificial Light

  • • 1 key light on one side of the face (softbox or LED)
  • • 1 fill light or reflector on the opposite side
  • • Optional hair/back light for separation

Goal: Even, soft light that adds depth.

4. Audio Protocol

Checklist

  • • Record in a quiet room
  • • Turn off fans, AC, notifications
  • • Mic close to chest (clip mic 6 inches below chin)
  • • Test sound before shooting
  • • Record a few seconds of silence for background tone

Optional tip: Monitor with earphones.

Good audio = 50% of good storytelling.

5. Performance & Delivery

Energy Guide

TipDescription
Talk to one personImagine speaking to a single friend, not a crowd
Smile with eyesNatural, warm energy beats forced enthusiasm
Pause oftenSilence creates gravity and cinematic rhythm
Avoid jargonSpeak human — your audience connects to simplicity
Multiple takesRecord 3–4 takes; best performances emerge later
Eye ContactAvoid losing eye contact from the camera
MonologueTry to speak in monologue of 10-15 seconds, complete sentences
Divide ScriptDivide script of 60 mins in chunk of 4 and record each chunk without cuts.
No rushKeep even tone and do not rush to complete the sentences

Create Personality = Speak in a way people see your personality and remember you.

6. Scripting & Segments

Recommended Flow

  1. 1.Hook (5 sec) — "You know what most founders miss?"
  2. 2.Story (15–30 sec) — Share a personal or emotional truth
  3. 3.Insight (15 sec) — The "aha" or message takeaway
  4. 4.CTA (5 sec) — "If this resonates, follow for more founder stories."

Record each segment separately for easier editing.

7. Quick Pre-Record Checklist

  • Camera charged
  • Mic tested
  • Lighting balanced
  • Frame leveled
  • Background clean
  • Audio silent room
  • 3–4 takes per segment
  • Save + backup footage immediately

8. Post-Record Handoff

Before sending to the editor:

  • • Move footage to Drive folder
  • • Include:
    • • Raw footage
    • • Script
    • • Reference video
    • • Style guide
    • • Deadline + brief

Brand Reminder

"We don't chase viral videos.
We craft timeless stories that feel real."